The Theme of the XXI Century


The theme of the 21st Century lies in defining self-identity and cultural differences. At the same time, it is not just a matter of understanding motivations, customs and cultural habits, but also careful and efficient digestion and adoption of the elaborated rules of public and social cooperation management. It is also vital to fully analyze and adjust our own carried-out position to the existing environment.


Psychological role of Internet


Becomes especially significant in the modern World Wide Web epoch and has its influence on many aspects of human life. On the global economics scale it is gradually strengthening its positions and intensely stresses the critical importance of cultural self-awareness and recognition of cultural differences being necessary for operating on the international markets. While technology offers more and more instruments for one to grasp different processes and various types of data, the center balance of economic activity shifts to the most accurate definition of the problem or a task, the investigation of the given conditions and search for the answers and solutions.





Economics as a way of cultural-values-exchange


In the global information framework the adherence and carrying out the initial commercial idea becomes a question of mutual cultural understanding of diverse markets. It becomes more and more evident that there exists a complete ready-to employ infrastructure, which otherwise would have to be created de novo. In the same way ecosystems become standardized procedures, and the global community sets and agrees upon the system of common values. These values that are being set are characterized by the transnational features and it becomes less likely for these values to exist only in the regional context.


Consequences for the enterpreneurs  


The consequence of the global network organization is the fact that even the smallest enterprises and businesses need to consider all the accumulated  knowledge of econimics and utilize all their technical capacities. Taking into account all their  knowledge and capabilities they should define their cultural and economic position in a way that will make it possible for them to participate in the global labor disrtibution network. Thereby, strategic questions are to be considered on a foreground, while economic survival and prosperity depend on the transformation capacity.


Flexibility as a benchmark of actions


Improving and accelerating the ability to adjust to the external world changes and the changes in network relations requires first of all a rather deliberate management of one's own modes of conduct and the absolute willingness to adopt international experience.